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Comperio Research is a specialist stadium research organisation that has developed the market leading expertise in customer research in this sector, applying the most sophisticated consumer research techniques in a unique approach to the stadium sector to create revenue forecasts that form the centrepiece of a stadium business plan.

Every project is different, and based on the status of the project and the requirements of the client, Comperio Research offers a unique approach to each client. The following lists some of the key areas services Comperio Research offers:

Stadia Development, Renovation, Relocation

  • Economic Feasibility
  • Catchment analysis
  • Stadia size and attendance projection
  • Market segmentation and sizing
  • Interpreting the research results’ impact on the facility design

Premium Products Research

  • Optimise product benefit features e.g. box size, catering option, parking option
  • Product preferences and seating location based market share
  • Price sensitivity analysis and recommendation
  • Volumetric demand and revenue forecast

Season Ticket Products Research

  • Product preferences and seating location based market share
  • Price sensitivity analysis and recommendation
  • Volumetric demand and revenue forecast

Match-day products research

  • Total and average match-day attendance projection
  • Price sensitivity analysis and recommendation
  • Volumetric demand and revenue forecast

The Leading Stadium Research Company

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"Comperio Research’s sophisticated processes and track record means our output is trusted by providers of financing and is often fundamental in securing the necessary funds for a project"
Richard Cheesman,
Managing Director
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"A vital part of our output is input into the design and concept of a new stadium – creating the best stakeholder experience and hence the maximum revenues"
Steve Moore,
Chief Consumer Strategist
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"We combine several cutting-edge research processes into a tried and tested methodology to deliver accurate projections of the potential of a stadium"
Kamrul Zaman,
Associate Research Director
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"Each market is different and it is only through being truly immersed in a local market that we can use our international expertise to deliver the ideal venue for each market"
Samin Macdonald,
Associate Project Director

About Comperio Research

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Comperio Research is a specialist stadium research organisation that has developed the market leading expertise in customer research in this sector, applying the most sophisticated consumer research techniques in a unique approach to the stadium sector to create revenue forecasts that form the centrepiece of a stadium business plan. The research output is crucial to developing the optimal stadium capacity, configuration and product mix, as well as the creation of a bespoke targeted sales and marketing programme.

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