Estadio Internacional Monterrey

Monterrey, Mexico

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Comperio Research has been appointed to provide a range of services to the proposed Estadio Internacional Monterrey (EIM), one of the most ambitious stadium projects in the world.

Comperio Research has been appointed to provide a range of services to the proposed Estadio Internacional Monterrey (EIM), one of the most ambitious stadium projects in the world. The stadium aims to be the leading sporting and entertainment venue in Mexico, hosting soccer matches (club and international), baseball, American Football and concerts. Built astride a river in the centre of Monterrey, the most economically advanced city in Mexico, it will become a worldwide icon for Mexico.

Comperio Research and ISG have worked with EIM to build a full business plan for the stadium, including a detailed study on the potential from the seating within the stadium. We have also assisted EIM in their discussions with various sporting teams and leagues in order to ensure the success of the project in the long term.

We have also worked closely with Populous, the architecture firm, to ensure the design conforms to the economics of the business plans and the needs of the market.

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The Leading Stadium Research Company

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"Comperio Research’s sophisticated processes and track record means our output is trusted by providers of financing and is often fundamental in securing the necessary funds for a project"
Richard Cheesman,
Managing Director
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"A vital part of our output is input into the design and concept of a new stadium – creating the best stakeholder experience and hence the maximum revenues"
Steve Moore,
Chief Consumer Strategist
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"We combine several cutting-edge research processes into a tried and tested methodology to deliver accurate projections of the potential of a stadium"
Kamrul Zaman,
Associate Research Director
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"Each market is different and it is only through being truly immersed in a local market that we can use our international expertise to deliver the ideal venue for each market"
Samin Macdonald,
Associate Project Director

About Comperio Research

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Comperio Research is a specialist stadium research organisation that has developed the market leading expertise in customer research in this sector, applying the most sophisticated consumer research techniques in a unique approach to the stadium sector to create revenue forecasts that form the centrepiece of a stadium business plan. The research output is crucial to developing the optimal stadium capacity, configuration and product mix, as well as the creation of a bespoke targeted sales and marketing programme.

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