All England Club

Wimbledon, UK

All England Club thumbnail

The Championships Wimbledon is the oldest tennis tournament in the world. It has been held at the All England Lawn Tennis and Croquet Club since 1877.

The Championships Wimbledon is the oldest tennis tournament in the world. It has been held at the All England Lawn Tennis and Croquet Club since 1877.

Comperio Research was commissioned to conduct market research to estimate how demand for Wimbledon Centre Court debentures might respond to a variety of pricing and packaging strategies. Pricing data was compiled on the wide range of tickets and hospitality packages on the market as well as conducting 100 interviews with debenture holders, corporate hospitality clients and other parties in the market for tennis hospitality.

Our approach was to complete a programme of conjoint research and modelling in order to explore various options for structuring the debenture product available during Wimbledon’s 13-day tournament into marketable, differentiated and competitive product set. Comperio’s conjoint model accounted for the relative demand for hospitality throughout the tournament as well as the differential value of various seating locations, catering options and exclusivity.

View All Projects

The Leading Stadium Research Company

Home thumbnail
"Comperio Research’s sophisticated processes and track record means our output is trusted by providers of financing and is often fundamental in securing the necessary funds for a project"
Richard Cheesman,
Managing Director
Home thumbnail
"A vital part of our output is input into the design and concept of a new stadium – creating the best stakeholder experience and hence the maximum revenues"
Steve Moore,
Chief Consumer Strategist
Home thumbnail
"We combine several cutting-edge research processes into a tried and tested methodology to deliver accurate projections of the potential of a stadium"
Kamrul Zaman,
Associate Research Director
Home thumbnail
"Each market is different and it is only through being truly immersed in a local market that we can use our international expertise to deliver the ideal venue for each market"
Samin Macdonald,
Associate Project Director

About Comperio Research

Site Settings thumbnail

Comperio Research is a specialist stadium research organisation that has developed the market leading expertise in customer research in this sector, applying the most sophisticated consumer research techniques in a unique approach to the stadium sector to create revenue forecasts that form the centrepiece of a stadium business plan. The research output is crucial to developing the optimal stadium capacity, configuration and product mix, as well as the creation of a bespoke targeted sales and marketing programme.

Projects

News