World Sports Congress: Financing Stadia

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Richard Cheesman joins international panel at the World Sports Congress


Richard Cheesman will join an international panel of leading stadium finance experts at the World Sports Congress in London on 26th-27th February 2013 to discuss the difficulties and challenges surrounding the financing of stadium projects. Richard has been invited to join the panel to share his expertise in the project finance market and experience from many stadium projects such as Wembley Stadium where Richard was part of the team that led the £426m debt financing.

The panel will be moderated by Michael Cunnah, former CEO of Wembley Stadium, and will focus on some of the most pertinent areas of the current market including the lack of traditional project finance, the need for robust business plans backed by comprehensive market research that is provided by ISG's in-house stadium research Comperio Research, which was responsible for the research that enable the financing of Wembley Stadium, and, although there are many similarities between each project (for example the need to plan in advance of designing the stadium in order to create the optimal long term predictable revenues streams which are crucial to provide a return on the upfront cost of the facility), the different approaches each stadium requires.

The panel will also discuss the requirement for all stadium projects to optimise the potential profitability of a stadium and how for government financed projects (such as stadia for FIFA World Cups, UEFA European Champions or the Olympic Games) this is the only way to create a true legacy for the major events and hence treat the stadium as an investment and not a cost.  

Other speakers at the Congress include Roger Maslin, CEO of Wembley Stadium, Mark Pannes, CEO of AS Roma and Kirsten Nematandi, Presendent of the South African Football Association.  

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The Leading Stadium Research Company

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"Comperio Research’s sophisticated processes and track record means our output is trusted by providers of financing and is often fundamental in securing the necessary funds for a project"
Richard Cheesman,
Managing Director
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"A vital part of our output is input into the design and concept of a new stadium – creating the best stakeholder experience and hence the maximum revenues"
Steve Moore,
Chief Consumer Strategist
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"We combine several cutting-edge research processes into a tried and tested methodology to deliver accurate projections of the potential of a stadium"
Kamrul Zaman,
Associate Research Director
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"Each market is different and it is only through being truly immersed in a local market that we can use our international expertise to deliver the ideal venue for each market"
Samin Macdonald,
Associate Project Director

About Comperio Research

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Comperio Research is a specialist stadium research organisation that has developed the market leading expertise in customer research in this sector, applying the most sophisticated consumer research techniques in a unique approach to the stadium sector to create revenue forecasts that form the centrepiece of a stadium business plan. The research output is crucial to developing the optimal stadium capacity, configuration and product mix, as well as the creation of a bespoke targeted sales and marketing programme.

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