Targets Surpassed at Turk Telekom Arena
ISG and Galatasaray today announced a restructuring of their ongoing relationship. Under the new arrangements, the day to day management of the sales staff of VIP product at the new Turk Telekom Arena will be transferred to Galatasaray. ISG will continue in a consultancy role and will provide ISG’s worldwide expertise on stadia to Galatasaray.
ISG have been working with Galatasaray since 2007 when ISG carried out a research process using their proprietary methodology into the potential for VIP Seating and Corporate Boxes at the new Turk Telekom Arena. Following this research, ISG created a range of products to reflect the market’s demand, which were launched in 2009. Since that date ISG’s sales team in Istanbul has had exclusive responsibility for sales of the season tickets, VIP seats and boxes at the Turk Telekom Arena.
ISG has achieved extraordinary results in generating in excess of US$98million which exceed the club’s original forecasts by over 60%. With sales forecast to be made over coming seasons Galatasaray is confident of exceeding its own original forecasts by well over 100% as a result of ISG’s involvement. By comparison to the Ali Sami Yen, more than twice as many season tickets, 4 times as many VIP Seats and 3 times as many boxes have been sold with annual revenues more than triple those in the old stadium. These results have been achieved despite Galatasaray having their worst season on the pitch in its 105 year history in 2010/2011.
The Turk Telekom Arena opened in January 2011 and is one of the most advanced stadia in the world. The Turk Telekom Arena has a capacity of 50,000 including 150 boxes and 4,500 premium seats. As well as being the home ground for Galatasaray it also hosts sell-out concerts such as Bon Jovi.
Ebru Koksal, General Manager of Galatasaray said, “ISG have helped Galatasaray take advantage of the huge opportunity a new stadium brings. Through their research process they created a combination of VIP packages that increased our revenue from premium areas by many multiples. They have hit all their challenging targets and we are delighted that we can continue to use their expertise as we continue to deliver our vision of the stadium.”
Andrew Hampel, CEO of ISG said, “the Turk Telekom Arena is undoubtedly one of the best stadia in the world and we are proud to have worked with Galatasaray, the leading club in Turkey, as they have met all the challenges of moving to a new stadium to create a fantastic venue in Istanbul. The new Turk Telekom Arena has positioned Galatasaray so that they will be one of the leading clubs in Europe over many years to come.”