ISG Sign Alliance with AMP to Boost Research Capabilities

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International Stadia Group are pleased to announce we have signed an alliance with Aristarchus Management Partners LLC (AMP) to enhance further the capabilities of our research division, Comperio Research.

AMP is an industry-defining firm in the field of consumer data analytics for strategic business applications.  Our partnership with them enables us to utilise their techniques and apply them to the field of stadium research.  Comperio Research will integrate into our research processes AMP’s unique ability to mix and sort the behavioural data from potential consumers through the use of customized algorithms developed over time. This will allow us to be able to identify better potential customers and hence access them at an earlier point in the research process.

ISG and Comperio Research’s philosophy and point of difference is our ability through Conjoint Research to determine quantitatively what people will actually do, as opposed to what they say they will do. This is a critical element and an absolute requirement in a research project. This matches AMP’s philosophy and ability to determine from the data people’s actual purchasing behaviour.

AMP’s founder and Managing Partner is Mark Gilman, a seasoned corporate executive who has held C-level positions with McDonald’s, Wal-Mart and Blockbuster. He has held multiple board member positions with private equity institutions and is a former E&Y Young Entrepreneur of the Year national finalist. AMP’s applications were developed by Mark during his time at Wal-Mart and were applied across multi-billion dollars of projects leading to hugely profitable consumer engagements.

For more information please click here to contact ISG.


 

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The Leading Stadium Research Company

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"Comperio Research’s sophisticated processes and track record means our output is trusted by providers of financing and is often fundamental in securing the necessary funds for a project"
Richard Cheesman,
Managing Director
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"A vital part of our output is input into the design and concept of a new stadium – creating the best stakeholder experience and hence the maximum revenues"
Steve Moore,
Chief Consumer Strategist
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"We combine several cutting-edge research processes into a tried and tested methodology to deliver accurate projections of the potential of a stadium"
Kamrul Zaman,
Associate Research Director
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"Each market is different and it is only through being truly immersed in a local market that we can use our international expertise to deliver the ideal venue for each market"
Samin Macdonald,
Associate Project Director

About Comperio Research

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Comperio Research is a specialist stadium research organisation that has developed the market leading expertise in customer research in this sector, applying the most sophisticated consumer research techniques in a unique approach to the stadium sector to create revenue forecasts that form the centrepiece of a stadium business plan. The research output is crucial to developing the optimal stadium capacity, configuration and product mix, as well as the creation of a bespoke targeted sales and marketing programme.

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