ISG Sign Alliance with AMP to Boost Research Capabilities
International Stadia Group are pleased to announce we have signed an alliance with Aristarchus Management Partners LLC (AMP) to enhance further the capabilities of our research division, Comperio Research.
AMP is an industry-defining firm in the field of consumer data analytics for strategic business applications. Our partnership with them enables us to utilise their techniques and apply them to the field of stadium research. Comperio Research will integrate into our research processes AMP’s unique ability to mix and sort the behavioural data from potential consumers through the use of customized algorithms developed over time. This will allow us to be able to identify better potential customers and hence access them at an earlier point in the research process.
ISG and Comperio Research’s philosophy and point of difference is our ability through Conjoint Research to determine quantitatively what people will actually do, as opposed to what they say they will do. This is a critical element and an absolute requirement in a research project. This matches AMP’s philosophy and ability to determine from the data people’s actual purchasing behaviour.
AMP’s founder and Managing Partner is Mark Gilman, a seasoned corporate executive who has held C-level positions with McDonald’s, Wal-Mart and Blockbuster. He has held multiple board member positions with private equity institutions and is a former E&Y Young Entrepreneur of the Year national finalist. AMP’s applications were developed by Mark during his time at Wal-Mart and were applied across multi-billion dollars of projects leading to hugely profitable consumer engagements.
For more information please click here to contact ISG.