International Stadia Group to advise RFU on Twickenham Ticketing and Hospitality Strategy

International Stadia Group to advise RFU on Twickenham Ticketing and Hospitality Strategy thumbnail

RFU appoint ISG to help develop their strategy at Twickenham

International Stadia Group (‘ISG’) have been appointed by the Rugby Football Union (‘RFU’), the national governing body for rugby union in England, to assist the RFU in developing their strategy for Twickenham. Twickenham is the home of English rugby union and the largest stadium in the world devoted solely to the sport of rugby. The RFU is determined to offer a truly exceptional fan experience that matches the stadium’s iconic position in world rugby. The engagement will provide the RFU with clear direction on their future approach to ticketing to enhance the experience of all users of Twickenham and will rigorously quantify the potential revenues to produce the optimal long term strategy for the stadium.

ISG’s role will be to assist the RFU in assessing the key ingredients required to produce the optimal rugby fan experience. Fan and customer involvement will form a key part of ISG’s work and their research will include an unprecedented number of surveys in order to gauge what truly matters to rugby supporters from general admission ticket holders through debenture holders to the guests at hospitality environments in and around the stadium. Commenting on the announcement Andrew Hampel, Chief Executive of ISG, said “We are thrilled to be involved with the RFU in this ground-breaking effort to optimise the fan experience at one of the world’s most renowned venues. This work should set a new standard for the fan experience in the world of rugby.”

 

Click here for the official statement in full

Read More News

The Leading Stadium Research Company

Home thumbnail
"Comperio Research’s sophisticated processes and track record means our output is trusted by providers of financing and is often fundamental in securing the necessary funds for a project"
Richard Cheesman,
Managing Director
Home thumbnail
"A vital part of our output is input into the design and concept of a new stadium – creating the best stakeholder experience and hence the maximum revenues"
Steve Moore,
Chief Consumer Strategist
Home thumbnail
"We combine several cutting-edge research processes into a tried and tested methodology to deliver accurate projections of the potential of a stadium"
Kamrul Zaman,
Associate Research Director
Home thumbnail
"Each market is different and it is only through being truly immersed in a local market that we can use our international expertise to deliver the ideal venue for each market"
Samin Macdonald,
Associate Project Director

About Comperio Research

Site Settings thumbnail

Comperio Research is a specialist stadium research organisation that has developed the market leading expertise in customer research in this sector, applying the most sophisticated consumer research techniques in a unique approach to the stadium sector to create revenue forecasts that form the centrepiece of a stadium business plan. The research output is crucial to developing the optimal stadium capacity, configuration and product mix, as well as the creation of a bespoke targeted sales and marketing programme.

Projects

News