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What we do
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We provide an extensive range of cutting-edge research solutions which enable clients to make informed and successful business decisions.
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| Client case studies — Scandinavian TPC hosted by Annika |
The requirement — On-site event research
The Scandinavian TPC golf tournament commissioned Comperio Research to conduct on-site research at the Sweden based Ladies European Tour event. The objective of the study was to collect comprehensive intelligence on:
Visitor demographics
Visitor behaviour and attitudes
Visitor satisfaction with the event
Sponsor awareness
Brand usage
Suggestions for improvement
The solution
Comperio used state of the art point-of-service technology (kiosks) to gather data from spectators, corporate guests and event patrons. This technology permits large samples of data to be collected with high confidence levels. A “research tent” was situated near the main entrance in the TPC village to ensure the collation of a robust sample.
The key results
Comperio’s research programme delivered powerful information which enabled the Scandinavian TPC to evaluate the true success of the event, and quantify the value delivered to sponsors.
This insight can be used to implement improvement strategies which will lead to an enhanced visitor experience.
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