Steve Moore

Chief Consumer Strategist

Steve is a highly experienced and recognised expert in the research and strategy process behind premium seating concepts. He gained his expertise in this sector whilst at MMI, the premium seating specialist now part of Comperio Research.

This expertise encompasses the three critical components of that process:

  • Identifying and collection of the research data.
  • The analysis evaluation and reporting of the research data.
  • The creation of and execution of the recommended strategy from product creation through sales and marketing and CRM.

He was instrumental in the design and research of the concept at Wembley and several US stadia. Steve managed the sales and marketing program at Wembley National Stadium for IMG.

Previously he spent 14 years with Coca-Cola, where he served in Bottler Operations, Brand Management and Worldwide Sports. As the Brand Manager for Coca-Cola he led the “re-launch” of Coca-Cola Classic to the now familiar red disk icon. He also served as Brands Director of Coca-Cola Great Britain and Ireland, headquartered in London.

More recently, he directed IMG’s 2003 programmes at the Salt Lake City Olympics and Korea/Japan World Cup. In these roles, he planned, directed and implemented consumer research across the world.

Steve received both undergraduate and MBA degrees from Texas A&M University.

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The Leading Stadium Research Company

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"Comperio Research’s sophisticated processes and track record means our output is trusted by providers of financing and is often fundamental in securing the necessary funds for a project"
Richard Cheesman,
Managing Director
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"A vital part of our output is input into the design and concept of a new stadium – creating the best stakeholder experience and hence the maximum revenues"
Steve Moore,
Chief Consumer Strategist
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"We combine several cutting-edge research processes into a tried and tested methodology to deliver accurate projections of the potential of a stadium"
Kamrul Zaman,
Associate Research Director
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"Each market is different and it is only through being truly immersed in a local market that we can use our international expertise to deliver the ideal venue for each market"
Samin Macdonald,
Associate Project Director

About Comperio Research

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Comperio Research is a specialist stadium research organisation that has developed the market leading expertise in customer research in this sector, applying the most sophisticated consumer research techniques in a unique approach to the stadium sector to create revenue forecasts that form the centrepiece of a stadium business plan. The research output is crucial to developing the optimal stadium capacity, configuration and product mix, as well as the creation of a bespoke targeted sales and marketing programme.

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