Samin Macdonald

Associate Project Director

Samin manages all research projects and using his experience across many stadia in hospitality, sales, CRM, product definition, venue management and operations, ensures that the products tested and defined are optimised, viable and appropriate for the venue and its marketplace.

He graduated from the University of Edinburgh with an MA (Hons) in German and French and started his career in stadia hospitality for IMG on the Wembley Stadium project and then the UEFA Euro 2008™ project, where he was responsible for the Hospitality Sales and CRM Programme.

Samin joined ISG in 2008 and was responsible for the set up of ISG hospitality sales projects in Ireland, Turkey and Sweden which includes analysis of stadium architectural plans, operations, customer journey as well as all business systems, processes and client management services.  This involves developing sales, legal and financial processes along with the implementation of project based IT and CRM systems

As well as continuing his role with ISG, Samin became Associate Project Director for Comperio Research in 2012 and is responsible for the management of research projects including recent projects for FC Barcelona, Tottenham Hotspur and Atletico Madrid.

He is a PRINCE2 registered Project Management Practitioner and a certified Event & Venue Management Institute (EVMI) Venue Manager.

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The Leading Stadium Research Company

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"Comperio Research’s sophisticated processes and track record means our output is trusted by providers of financing and is often fundamental in securing the necessary funds for a project"
Richard Cheesman,
Managing Director
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"A vital part of our output is input into the design and concept of a new stadium – creating the best stakeholder experience and hence the maximum revenues"
Steve Moore,
Chief Consumer Strategist
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"We combine several cutting-edge research processes into a tried and tested methodology to deliver accurate projections of the potential of a stadium"
Kamrul Zaman,
Associate Research Director
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"Each market is different and it is only through being truly immersed in a local market that we can use our international expertise to deliver the ideal venue for each market"
Samin Macdonald,
Associate Project Director

About Comperio Research

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Comperio Research is a specialist stadium research organisation that has developed the market leading expertise in customer research in this sector, applying the most sophisticated consumer research techniques in a unique approach to the stadium sector to create revenue forecasts that form the centrepiece of a stadium business plan. The research output is crucial to developing the optimal stadium capacity, configuration and product mix, as well as the creation of a bespoke targeted sales and marketing programme.

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