Associate Project Director
Samin manages all research projects and using his experience across many stadia in hospitality, sales, CRM, product definition, venue management and operations, ensures that the products tested and defined are optimised, viable and appropriate for the venue and its marketplace.
He graduated from the University of Edinburgh with an MA (Hons) in German and French and started his career in stadia hospitality for IMG on the Wembley Stadium project and then the UEFA Euro 2008™ project, where he was responsible for the Hospitality Sales and CRM Programme.
Samin joined ISG in 2008 and was responsible for the set up of ISG hospitality sales projects in Ireland, Turkey and Sweden which includes analysis of stadium architectural plans, operations, customer journey as well as all business systems, processes and client management services. This involves developing sales, legal and financial processes along with the implementation of project based IT and CRM systems
As well as continuing his role with ISG, Samin became Associate Project Director for Comperio Research in 2012 and is responsible for the management of research projects including recent projects for FC Barcelona, Tottenham Hotspur and Atletico Madrid.
He is a PRINCE2 registered Project Management Practitioner and a certified Event & Venue Management Institute (EVMI) Venue Manager.