About ISG

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Comperio Research is a specialist stadium research organisation that has developed the market leading expertise in customer research in this sector, applying the most sophisticated consumer research techniques in a unique approach to the stadium sector to create revenue forecasts that form the centrepiece of a stadium business plan. The research output is crucial to developing the optimal stadium capacity, configuration and product mix, as well as the creation of a bespoke targeted sales and marketing programme.

Comperio’s expertise and ability to add value provides clients with;

  • In depth understanding of their unique market and customers
  • Optimal input into their facility design
  • Robust financial forecasts
  • A flexible model that evolves as their plans change

The research output is crucial to developing the optimal stadium capacity, configuration and product mix. Comperio Research has an experienced team from a range of background and cultures that use the following steps to help you achieve this:

  • Desktop Analysis - understanding the current offering and market position
  • Focus Group - opening the eyes of your market to the possibilities
  • Conjoint Research - truly understand the value matrix of your potential products
  • Demand Estimation - deliver 'bankable' forecasts with a high level of certainty
  • Delivery - integrate output into the optimal customer experience and revenue streams

Comperio has worked on over 60 projects across 6 continents including some of the most iconic sporting venues around the world hosting sports such as football (both soccer and NFL), cricket, Formula 1, tennis and rugby.

Comperio Research is a 100% owned subsidiary of International Stadia Group.

The Leading Stadium Research Company

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"Comperio Research’s sophisticated processes and track record means our output is trusted by providers of financing and is often fundamental in securing the necessary funds for a project"
Richard Cheesman,
Managing Director
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"A vital part of our output is input into the design and concept of a new stadium – creating the best stakeholder experience and hence the maximum revenues"
Steve Moore,
Chief Consumer Strategist
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"We combine several cutting-edge research processes into a tried and tested methodology to deliver accurate projections of the potential of a stadium"
Kamrul Zaman,
Associate Research Director
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"Each market is different and it is only through being truly immersed in a local market that we can use our international expertise to deliver the ideal venue for each market"
Samin Macdonald,
Associate Project Director

About Comperio Research

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Comperio Research is a specialist stadium research organisation that has developed the market leading expertise in customer research in this sector, applying the most sophisticated consumer research techniques in a unique approach to the stadium sector to create revenue forecasts that form the centrepiece of a stadium business plan. The research output is crucial to developing the optimal stadium capacity, configuration and product mix, as well as the creation of a bespoke targeted sales and marketing programme.

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